new product launch

5 new fairway assured cakes

We are excited to share with you the launch of the new cake range. Made in the UK, your Fairway Assured cake range includes the following flavours:

  • Fairway Assured Triple Layer Caramelised Biscuit Cake
  • Fairway Assured Tiramisu Cake
  • Fairway Assured 7-Layer Rainbow Cake
  • Fairway Assured Indulgent Victoria Sponge
  • Fairway Assured Luxurious Black Forest Cake

Discover the exquisite Fairway Assured cake range, offering exceptional desserts for every occasion. From the Triple-Layer Caramelised Biscuit Cake to the vibrant 7-Layer Rainbow Cake, indulge in the perfect blend of taste and presentation. 

Each cake is distinct in its ingredients and appearance, ensuring a memorable experience for all occasions. The cakes are pre-sliced into 16 portions using an ultrasonic precision cutter, so there is no damage, making them easy to portion for display and serving. All cakes are made in the UK and without artificial flavours or colours.

The products are available to order from 1 November 2023, so please speak to your purchasing team for an update.


Fairway Assured Triple-Layered Caramelised Biscuit Cake

The Fairway Assured Triple-Layered Caramelised Biscuit Cake is a delectable treat featuring three layers of caramel-flavoured sponge, generously filled with smooth caramelised biscuit spread. Topped with a crumb-infused buttercream and a drizzle of caramelised biscuit spread, this cake is a true delight.

1x16 Ptn 2kg

Fairway Assured Tiramisu Cake

A heavenly delight, the Fairway Assured Tiramisu Cake, with two layers of coffee-flavoured sponge, luxuriously filled with buttercream and a layer of liquor-dipped ladyfinger biscuits, this cake is a true masterpiece. Topped with a luscious buttercream frosting and a generous dusting of cocoa, every bite is pure bliss.

1x16 Ptn 1.68kg

Fairway Assured 7-Layer Rainbow Cake

Let your customer Indulge in a vibrant explosion of colours with the Fairway Assured 7-Layer Rainbow Cake. This moist, multi-coloured sponge is layered and topped with creamy buttercream, creating a kaleidoscopic masterpiece. Finished with a sprinkle of multi-coloured magic, this cake is sure to bring joy to any celebration or treat.

1x16 Ptn 2.68kg

Fairway Assured Indulgent Victoria Sponge Cake

This Indulgent Victoria Sponge Cake is a treat that combines two layers of moist sponge cake, generously filled with jam and buttercream. Topped with a dusting of icing sugar and garnished with raspberry pieces, this cake is a true delight perfect for any occasion or as an afternoon tea treat.

1x16 Ptn 1.8kg

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We have created a sales presentation to help you introduce this range to your customers along with a variety of sales aids, marketing materials and video to support the range.


Due to a disagreement on the specification of this product, Mango Chutney is no longer available under ‘Fairway Assured’ brand.

Troy McKee, Purchasing Manager

The rest of the sauce range is available to order now for delivery, so please speak to your purchasing team for an update.

Fairway Assured Logo

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