fairway assured own brand event

We are now just 6 weeks away from our ‘Fairway Assured Own Brand Event’ to be held at Crewe Hall on Tuesday 27th June 2023.

This is the first own brand event since 2018 and with the launch of Fairway Assured in 2019, now is the perfect opportunity for members sales reps to come and meet the Fairway team and learn more about the Assured range. Caterers are currently facing cost pressure and YOUR own brand Fairway Assured is there to help!

The event will run similar to previous events, with the members sales team split into groups who will move around the room in 20 minute intervals. During these meetings you will learn about product ranges, unique selling points of products and benchmark them vs competitor samples and brand leaders.

We are close to finalising the product ranges and on the shortlist is cakes, scampi, prawns, coated chicken, herbs & spices, baked beans, gravies, mayonnaise plus some potential NPD!

We have over 70 member delegates that will be joining us on the day which is fantastic support! Further updates and the finer details will be sent to you in the coming weeks.

new product launches

Fairway Assured MSC Cod Fish Fingers

The MSC Cod Fish Fingers are packed 3kg x 25g (approx. 120 pieces).  They are made from MSC cod mince, breaded and pre-fried, then quick frozen. Product can be oven baked or deep fried and are sustainable sourced Fish (MSC).

Supporting information and marketing assets can be found on the link below. This includes product information, images, adverts and digital assets such as social media posts and videos.

These are now available from Youngs Seafoods with a supplier code of 13086.

Fairway Assured Quiche Range

The Fairway Assured Quiche range is 10” in diameter and weighs approximately 1.3-1.4kg. The quiche is supplied whole so the caterer has the flexibility to choose how they serve!

Each quiche has authentic flavours and uses a short-crust pastry and takes just a couple of hours to defrost. The 4 flavours available are:

  • Tomato and Basil: Pasteurised Eggs; Grated Mature Cheddar Cheese, Onions, Fresh Tomatoes and a sprinkle of Basil
  • Cheese and Onion: Pasteurised Eggs; Grated Mature Cheddar Cheese and Onions
  • Quiche Lorraine: Pasteurised Eggs, Grated Mature Cheddar Cheese, Onions, and Ham with a sprinkle of Herbs
  • Mediterranean: Grated Mature Cheddar Cheese, Onions, Mixed Peppers, Aubergine and Courgette

Extensive benchmarking was carried out at Fairway head office and at the MTM event where purchasing teams evaluated it side by side against the current product from Central Foods. The decision was unanimous.

To support the launch, marketing assets will be available in the coming weeks including new photography and social media films.

We have partnered with Roberts Country Fayre to replace the previous range manufactured by Peakhouse.

Products will be available in June 2023.

Fairway Assured Photography

We have recently completed some serving suggestions for your Fairway Assured Beef Burger and French Fries range just in time for the upcoming summer season!

In here you will find Burger ideas native to Australia, Brazil and Germany which you can share with your customers for the Women’s FIFA Women’s World Cup! We have also put together some ideas for the French Fries range such as Nacho Fries, Greek Feta Fries and Loaded Sweet Potatoes!

All photography, along with your updated Fish Finger and Quiche images can be found on the Fairway Marketing Hub.

Assured fast facts

Fairway Assured Canned Tomatoes Range

  1. Chopped (2.5kg), Peeled Plum (2.5kg) and Tomato Paste (800g) make up your Fairway Assured range.
  2. Sourced from Campania region – which is the heart of the Italian tomato processing industry providing a freshness of recently harvested tomatoes.
  3. The tomatoes grown in Campania benefit from the region’s volcanic soil, particularly around Mount Vesuvius. The volcanic ash enriches the soil with minerals, contributing to the unique flavor profile of the tomatoes.

head office news

  • Nicola Muff has joined us as our Business Administrator to assist the purchasing and wider team
  • Based on supplier and member feedback, we are looking at alternative locations to Drayton Manor Park for future MTM events
  • Fairway INSIDER is being repositioned from a Fairway Assured newsletter to a ‘digital magazine’, with a wider range of content including supplier articles and advertising. It will be rebranded to Chefs INSIDER and launched shortly

Sign up to Fairway #Signals

The Food Price Index, compiled by the United Nations’ World Food Program (WFP), measures monthly changes in international food prices.

The FAO Food Price Index* (FFPI) averaged 127.2 points in April 2023, up 0.8 points (0.6 percent) from March and standing 31.2 points (19.7 percent) below its value in the corresponding month last year. The slight rebound in the FFPI in April was led by a steep increase in the sugar price index, along with an upturn in the meat price index, while the cereals, dairy and vegetable oil price indices continued to drop.


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Kindly forward comments and suggestions to: richard@fairwayfoodservice.com