new product launchES

We are thrilled to announce the launch of our latest Fairway Assured:

Fairway Excellence Supercrispy Gourmet Chunky Chips

Fairway Assured Sliced Grill Marked Panini

Fairway Assured Sliced 5″ Fruited Teacake

Along with a refresher on the Fairway Assured Breaded Wholetail Scampi

Introducing the Fairway Excellence Supercrispy Gourmet Chunky Chips, the new premium choice for any hospitality setting. These large chips (18mm) have a crispy exterior and fluffy interior with an innovative coating, which means no crumbs are left in the oil.

Perfect for bars, restaurants, takeaways, and delivery services, these chips retain their crispiness longer, offering a consistent, satisfying crunch. Plus, they are vegan and gluten-free, catering to various dietary preferences.

To support the launch, we have agreed a promotion throughout the month of May.

The Fairway team will be supporting the launch with a marketing campaign, and we have created an asset folder on the Fairway Marketing Hub to help you with your internal launch campaign.

sales presentation

Specifications

4 x 2.5kg
18mm
Innovative Coating
Retains Crispiness
Vegan
Gluten-free

SLICED GRILL MARKED PANINI

The new pre-sliced panini is perfect for effortless sandwich prep. The grill-marked top ensures a toasted finish without a panini press – just fill and bake. Part-baked with Extra Virgin Olive Oil, it measures approx. 270mm and suits various establishments like sandwich shops, pubs, cafes and more.

30 x 135g Pre-sliced Part-baked

SLICED 5’’ FRUITED TEACAKES

An English classic sweet, round fruited teacake, filled with juicy currants and sultanas. Supplied frozen, it is fully baked, fully sliced and approximately 5 inches in diameter. Traditionally served toasted and buttered and served with a hot drink.

It’s the perfect traditional sweet treat for caterers to add to their menu, or upsell with a drink for a café, coffee shop, restaurant, hotel or for catering.

6 x 8
Fully baked
Pre-sliced

BREADED WHOLETAIL SCAMPI

Experience the ultimate in crispy, whole scampi tails with our new Fairway Assured Wholetail Breaded Scampi. Packed with natural, hand-peeled scampi meat, these succulent tails are coated in a light, crunchy crumb that retains its satisfying crispiness for longer.

The Fairway Assured Wholetail Breaded Scampi offers natural, whole tails that are not reformed.

10 x 454g Hand-peeled Wholetail

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UPCOMING launches

The Fairway Assured Persian Style Lemon Cake and Fairway Assured Mixed Traybake are ahead of schedule and both products are available to order now.

Further information about the products will be available in the next edition of Fairway #Signals, supported by a launch campaign in the month of June.

Fairway Assured Vegan Brioche Bun and Fairway Assured Garlic Puree are also part of the upcoming launch calendar.

sales presentations

may promotions

Here’s a peak at the Fairway Assured promotions for May:

Chips & Mash

Fairway Excellence Supercrisby Gourmet Chunky Fries
Fairway Assured Premium Crispy Coated Fries
Fairway Assured Premium Crispy Coated Fries – Skin On
Fairway Assured Mashed Potatoes

Bread

Fairway Assured Sliced 5″ Fruit Teacake
Fairway Assured Sliced Grill Marked Panini

Condiment Sauces

Fairway Assured Coarsegrain Mustard
Fairway Assured English Mustard
Fairway Assured Prawn Cocktail Sauce
Fairway Assured Salad Cream

MARKETING RESOURCES AVAILABLE: (Images, videos, social media templates and more)

Marketing Hub

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