new product launchES

We are thrilled to announce the launch of our latest Fairway Assured:

  1. Fairway Excellence Supercrispy Gourmet Chunky Chips
  1. Fairway Assured Sliced Grill Marked Panini
  1. Fairway Assured Sliced 5″ Fruited Teacake

Along with a refresher on the  Fairway Assured Breaded Wholetail Scampi

Introducing the Fairway Excellence Supercrispy Gourmet Chunky Chips, the new premium choice for any hospitality setting.  These large chips (18mm) have a crispy exterior and fluffy interior with an innovative coating, which means no crumbs are left in the oil.

Perfect for bars, restaurants, takeaways, and delivery services, these chips retain their crispiness longer, offering a consistent, satisfying crunch. Plus, they are vegan and gluten-free, catering to various dietary preferences.

To support the launch, we have agreed a promotion throughout the month of May. 

The Fairway team will be supporting the launch with a marketing campaign, and we have created an asset folder on the Fairway Marketing Hub to help you with your internal launch campaign.

sales presentation


  • 4 x 2.5kg
  • 18mm
  • Innovative Coating
  • Retains Crispiness
  • Vegan
  • Gluten-free


The new pre-sliced panini is perfect for effortless sandwich prep. The grill-marked top ensures a toasted finish without a panini press – just fill and bake. Part-baked with Extra Virgin Olive Oil, it measures approx. 270mm and suits various establishments like sandwich shops, pubs, cafes and more.  


30 x 135g Pre-sliced Part-baked


An English classic sweet, round fruited teacake, filled with juicy currants and sultanas. Supplied frozen, it is fully baked, fully sliced and approximately 5 inches in diameter. Traditionally served toasted and buttered and served with a hot drink.

It’s the perfect traditional sweet treat for caterers to add to their menu, or upsell with a drink for a café, coffee shop, restaurant, hotel or for catering.

6 x 8
Fully baked


Experience the ultimate in crispy, whole scampi tails with our new Fairway Assured Wholetail Breaded Scampi. Packed with natural, hand-peeled scampi meat, these succulent tails are coated in a light, crunchy crumb that retains its satisfying crispiness for longer. 

The Fairway Assured Wholetail Breaded Scampi offers natural, whole tails that are not reformed.

10 x 454g Hand-peeled Wholetail

sign up to fairway #signals

UPCOMING launches

The Fairway Assured Persian Style Lemon Cake and Fairway Assured Mixed Traybake are ahead of schedule and both products are available to order now. 

Further information about the products will be available in the next edition of Fairway #Signals, supported by a launch campaign in the month of June.

Fairway Assured Vegan Brioche Bun and Fairway Assured Garlic Puree are also part of the upcoming launch calendar.

sales presentations

may promotions

Here’s a peak at the Fairway Assured promotions for May:

Chips & Mash

  • Fairway Excellence Supercrisby Gourmet Chunky Fries
  • Fairway Assured Premium Crispy Coated Fries
  • Fairway Assured Premium Crispy Coated Fries – Skin On
  • Fairway Assured Mashed Potatoes


  • Fairway Assured Sliced 5″ Fruit Teacake
  • Fairway Assured Sliced Grill Marked Panini

Condiment Sauces

  • Fairway Assured Coarsegrain Mustard
  • Fairway Assured English Mustard
  • Fairway Assured Prawn Cocktail Sauce
  • Fairway Assured Salad Cream
Fairway Assured Logo

Kindly forward comments and suggestions to:

If you are unable to access the Marketing Hub please be aware you need a google account, however if you require further assistance please contact Fairway.