new product launch

Doughballs and beer battered onion rings

We are thrilled to announce the launch of our new Fairway Assured Doughballs and Beer Battered Onion Rings.

Fairway Assured Doughballs – 60 x 180g, 40 x 270g & 30 x 340g
Fairway Assured Beer Battered Onion Rings – 10 x 1kg

We’ll also share some upcoming launches and, in case you missed it, the five products that won the Cash & Carry Management Own Brand Awards.

Fairway Assured Doughballs

Introducing the new Fairway Assured Doughballs, a product designed to leverage the efficiency and creativity of professional chefs. Available in three practical sizes – 180g, 270g, and 340g – they provide consistency and versatility and are perfect for a variety of dishes, from pizzas to bread rolls. An ideal solution for busy kitchens.

What sets Fairway Assured Doughballs apart is their optimal hydration for easy handling, ensuring a smooth, non-sticky dough that’s a joy to work with. Made with natural ingredients and free from improvers or emulsifiers, they offer the wholesome taste of homemade dough with the convenience of a ready-to-use product

60 x 180g
40 x 270g
30 x 340g

Vegetarian
Vegan

Fairway Assured Beer Battered Onion Rings

Introducing the Fairway Assured Beer Battered Onion Rings, an ideal choice for chefs prioritising quality and simplicity. These superior, vegan-friendly onion rings guarantee a crispy texture and deep flavour, enhancing any menu with minimal preparation time.

Pair them with classic dips and inventive sauces, incorporate them into trending share boxes, or add a unique twist to traditional dishes like lasagne. These onion rings open up a world of possibilities, allowing you to refresh classic menus and experiment with new flavours.

The beer batter uses San Miguel, and while you can tell your customers, Fairway Assured does not have the licensing to actively promote the San Miguel brand on traditional and digital marketing platforms.

10 x 1kg

Vegetarian
Vegan

Sales Tools

To assist you, we’ve developed a sales presentation and provided link to additional marketing information.

March Promotions

Throughout March, Fairway have agreed a national promotion on the recently launched Premium Crispy Coated Fries and Mashed Potato.

Also, on offer from Fairway Assured are Profiteroles, Gravies range, Soft Scoop Ice Cream and our recently launched cakes featuring Rainbow, Tiramisu, Caramelised Biscuit, Black Forest and Victoria Sponge!

Sign up to Fairway #Signals

Launches coming soon...

Fairway Celebrates Five Wins at The CCM Chef's
Own-Brand Awards

The winning products were:

Children’s Selection: Fairway Assured MSC Minced Cod Fish Fingers

Egg Products: Fairway Assured Quiche Lorraine

Fish & Seafood: Fairway Assured MSC Luxury Coldwater Prawns

Sauces & Condiments: Fairway Assured 70% Premium Real Mayonnaise

Fork Buffet: Fairway Assured Southern Fried Chicken Breast Goujon

MARKETING RESOURCES AVAILABLE: (Images, videos, social media templates and more)

Marketing Hub

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